While the book can function as a basic guide to building your own sites, it's as much a list of suggestions that can help you navigate what you already have and what you will be shopping for when you get a website. It will help you understand what your web developer will be doing for you, whether it's someone you hire or a volunteer. Think of it this way: would you buy a car without doing a little research on the kind of car you need and the available options? A good website costs as much as a car, yet many churches get taken by slick sales pitches. This book will help you to at least understand what those salesmen are trying to offer.