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Published Book or Work by:

Shel Horowitz

Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet

Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet
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Published by John Wiley & Sons
2010
ISBN: 978-0-470-40951-0
Braiding together the marketing and environmental worlds, the award-winning category bestseller Guerrilla Marketing Goes Green shows companies, organizations, and individuals how to: rnrn1. Identify what green steps you are already taking as well as what else you could be doing to become more green (especially the stuff that costs little or nothing, or has a very quick ROI). rnrn2. Create and sharpen messages that effectively motivate the green customerrnrn3. Find the points of connection with nongreen audiences and show them how the green offering is better quality, lower cost, or otherwise useful--because it is not enough to preach to the choirrnrn4. Understand and embody the benefits of a deep-green commitment, and how that can cost less and raise more revenue than staying non-green. rnrnCo-authored with Jay Conrad Levinson, author of about 60 Guerrilla Marketing books.rn
Agriculture/Horticulture , Alternative Lifestyles , Business , Communications , Community/Public Affairs , How-To , Internet , Nature and Environment , Reference
 
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