Grassroots Marketing: Getting Noticed in a Noisy World;
Published by Chelsea Green
A comprehensive single-volume marketing 101 course covering affordable, ethical, and effective marketing methods. Lots of examples. Free publicity, innovative Internet strategies, speaking/expertise marketing, trade shows, and much more. Direct orders include an additional e-book, Grassroots Marketing: The Missing Chapters, covering social media and other newer developments.rnrnForward Magazine Book of the Year Award Finalist.