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Published Book or Work by:

Ronald Yates

Kikkoman Chronicles (U.S. Edition)

Kikkoman Chronicles (U.S. Edition)
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Published by McGraw--Hill
ISBN: 0-07-134736-4
Combining ancient craftsmanship with modern technology and marketing innovations, Japan's Kikkoman Corporation has quietly become a $2 billion market leader.

The Kikkoman Chronicles is the fascinating story of how Kikkoman changed the course of international marketing, shrewdly adapting to 21st Century realities while never turning their backs on centuries of tradition.

More than an authoritative how-to on international business, The Kikkoman Chronicles is the spellbinding story of Shige Maki, the tough and resourceful woman who narrowly escaped the 17th Century siege of Osaka Castle to sow the seeds for today's Kikkoman Corporation; Kikkoman's survival and adaption across more than 300 years of social and political upheaval in Japan.

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