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Published Book or Work by:

Roscoe Barnes III, Ph.D.

Direct Response Advertising Made Easy

Direct Response Advertising Made Easy
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Published by Entrepreneur Press
Dec. 1, 2006
ISBN: 1599180464
Insider secrets that can double ad campaign response rates. Professional copywriter Roscoe Barnes III shows you how to craft effective ads that generate leads, increase store traffic, make direct sales, pull orders, and boost profits. He addresses the 18 most common advertising mistakes that can hurt ad response and offers 9 trigger phrases that command attention. Tips on creating copy for classified ads, “advertorials,” radio ads, and online ads are included from highly respected authorities. Action-oriented advice allows you to take important concepts and put them to immediate use.
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Business , Communications , Educational , How-To
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