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Udit Chaudhuri

THAT ELUSIVE $100 PC

THAT ELUSIVE $100 PC
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Published by Economic & Political Weekly
9 April, 2005
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EPW Commentary
April 9, 2005

That Elusive $100 PC

From the days of the government's Janata PC to the promised $100 PC, our products continue to lose space to other better products. These innovations generally develop an entire system of technology that gets outmoded before their birth. Instead, would it not be a better idea to make cheap microprocessor and assembly language trainer-developer kits and market them to various organisations?

Udit Chaudhuri

 


From the days of the government’s Janata personal computer (PC) in the 1980s to the Simputer and Lindows programs of this day, as also the ever-promised '$100 PC’, ‘wallet PC’, ‘poor-man’s PC’ and more – we see our products losing space to other better products like the personal digital assistant (PDA), palm top and portable internet devices like SIP phones or cell phone cum organisers. These indigenous developments have been flagged off with great fanfare but have veritably slipped into oblivion.

Condemned to repeat history, it seems the archetypal techie aims to switch off too many problems with one magic circuit design! Each of these noble endeavours first develops an entire system based on a technology derived through many cycles of observing trends in the developed markets and dovetailing functional needs with progressively advanced features, adapting the latest applied and basic research en route. They then seem to homogenise some kind of minimal version of those functions for first-time-computer-user markets, to produce a micro-wonder that gets outmoded before its birth.

Instead, would it not be a better idea to make cheap microprocessor and assembly language trainer-developer kits and overcome barriers in marketing these to institutions, community bodies, ICT organisations, etc? The 8085, it seems, survives only for this. This CPU chip has outlived its advanced descendants and shifted gears from a once-ruling PC nerve-centre to running embedded controls, yet it offers a simple and cheap learning curve to this day. Plenty of supporting chip-sets, cards as well as study materials are available. As the developer using the 8085 gains experience and confidence, it gives way to a vast range of modern chipsets as per its application.

Need for Open System

Instead of a closed system of ace developers with mega budgets (initially, at least) working in exclusive R and D facilities, against time and competition in fierce secrecy and doling out tempting interim versions that generate, needless hopes, is it not time for a more integrated, across-the-board open system? In most cases, developers in the super-developed world may not even realise how many diverse sectors of industry are at work – devices, materials, machining and tooling, packaging, logistics, operating software, applications software, peripherals, systems integration, commissioning and maintenance support.

Local beneficiaries can develop and standardise their own systems with a little help from local institutes. Given sound grounding, they would be able to discover or conceptualise afresh, specify and order appropriate components and materials too. Such locally nurtured developers could upgrade these products and develop the ancillary support sector more effectively and in tune with local needs. And we have lessons from our own history to suggest that this is viable.

B and W television technology was passed on to small-scale industries in India during the 1970s via the Central Electronic Engineering Research Institute (CEERI) by readapting a circuit and standardising local sources of components, materials, testing, assembly and quality control procedures. This got the local industry going and later the need for CEERI involvement was obviated on this front. Other consumer electronics also entered the Indian market similarly, with the ETTDC and DoE facilitating ‘canalised’ imports of components and kits and pushing local manufacture, with stipulated indigenous content for each piece that was licensed to be manufactured. Further, phased broad-banding of licences introduced other products like calculators, electronic weighing machines, cassette-players, compact music systems and eventually the colour TV and VCR.

As a result, we saw a flourishing consumer electronics industry until the late 1980s with declining import content. Exports also began to take off despite export promotion zones not being as streamlined and helpful in their systems as today. However, this industry was soon fettered by licences placing caps on production capacities, quotas for essential imports and the government’s attempt to promote the public sector as sole supplier of critical semiconductor devices and components. The very policies that had first nurtured the local industry became fetters with the public administration lagging behind the pace of production and demand growth. Then, with the growth of the colour TV, big players eyeing India and the burgeoning of satellite-relayed broadcasting networks, a possibly pressured ‘liberalisation’ killed all this with free imports of ‘screwdriver technology’ or knocked-down products across the board and a continuing ban on component imports.

Yet, even though nearly all brands and kings of the 1970s are dead and replaced by global brands, we are never short of help in getting our TVs, VCRs and other entertainment products serviced as needed. Authorised service centres are, at best, franchisees or indirect associates of overseas manufacturers. This also keeps our e-waste levels lower than some other developing countries. Such is the gain of an open system instead of one controlled by a ‘big daddy’ desperate to protect his brand, having gambled millions on presumed requirements and speculative solutions.

To a large extent, since the 1980s, our telecom industry emulated this with indigenous development of the EAPBX, RAX and MEX by the Centre for Development of Telematics (C-DoT) as well as selected joint and public sector units to speed up all-India telephone access. This eventually led to opening up the industry to both corporate and small-scale private sector players, paving the way for later entrants like the global cellular and internet service providers.

India abounds in the ingenuity of re-conditioning and servicing entire machines including electronic plain-paper copiers and electric typewriters, wherein local machinists and moulders have been tapped by ingenious local repairers, into re-fabricating parts and sub-assemblies of imported machines, whose manufacturers have shut shop, or phased out production.

Even if this practice is questioned by big manufacturers and their networks, it has saved large amounts of capital invested in the many thousands of photocopy and typing shops all over India. It has also saved the reputation of the big names that hid behind fine print, no doubt legal, to leave thousands of customers in the lurch for service and spares.

Coming back to PCs in developing countries, we need to be compatible with our customers’ systems if we are regularly interacting with them as off-shore developers of software, graphics or carrying out a BPO task. For that we need to be able to import the same equipment, software, tools and technology bases that our clients in the US or Europe need. And dispose them if needed to keep pace, writing off the loss against value added and opportunity cost.

Typically, the smallest BPO start-up offers a market for 1,000 branded PCs from the EU/US. Likewise the smallest software house start-up means a market for 100 branded PCs, and servers with development suites; a small start-up content house means 50 multimedia workstations – plus data storage and networking solutions. But all our daily computing tasks do not need the same kind of advanced Windows or Linux environments, neither the high-end application software nor hardware. Intermediate and appropriate solutions can be developed for the local market too, but with wider local participation.

Globally, standards are set by consensus across all manufacturers, users, stakeholders and actors in any given sector. Why then must half a dozen people sitting in Cambridge, Palo Alto, MIT or IISc conceive of the electronic solutions for a developing world they never see, and who still believe they are getting it right? If the standardisation process affects beneficiaries and the population of potential users is larger in developing countries than parts of the west put together, these potential users must also be part of the standardisation process. There cannot be a shortcut and I wonder how many billion dollars will be wasted again and again by this refusal to learn from history.

As the old adage goes, give him fish and he will be hungry in no more than a few hours; teach him to fish and he is hungry no more.

Email: uditnc@gmail.com

 

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