Using visual media for education and change management: Some social and psychological mechanisms that make visual media potent tools for promoting learning
Published by 12th World Congress on Comparative Education
PUBLISHED UNDER THE FOLLOWING THEME:
New Technologies, Distance Education and Learning.
Whoever coined the phrase, "You can't teach an old dog new tricks," was not privy to current best practices in education and change management. Getting people and organizations to adapt--a critical factor in the educational process--involves motivating and training target audiences to process new and already-acquired information in new ways and adopt new behaviors. This paper will address factors that affect adaptation among humans and organizations at various stages of development and recommend ways to employ media to promote adaptation and learning among diverse populations.
First, we will examine advertisers and mass media, which have proven to powerfully influence behavior, attitudes and cultural trends. That is because they effectively leverage the socio-biological and psychological mechanisms that make people tick. Next, we will address those mechanisms and how many of the techniques and delivery modes employed by marketers and the media can be harnessed as potent teaching tools. Finally, we will discuss how these tools can be employed with individuals and groups and across demographics to promote learning that takes place in the classroom, field, simulator, laboratory and distance learning arenas.