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The Internet Marketing Plan: A Practical Handbook for Creating, Implementing and Assessing Your Online Presence
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| Published by John Wiley & Sons Inc |
| February 7, 1997 |
| ISBN: 0471172952 |
| Kim Bayne's The Internet Marketing Plan provides a marketing plan geared toward Web commerce and covers the middle ground between marketing and Web technology. Marketers who are seeking the basics on Web site design or HTML-savvy technicians who are looking for marketing basics can use this book as an outline for their business plans. |
| Business
, Communications
, Computers
, Internet
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