Published Book or Work by:
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The Internet Marketing Plan: The Complete Guide to Instant Web Presence, 2nd Edition
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| Published by John Wiley & Sons |
| February 1, 2000 |
| ISBN: 0471355984 |
| You'll examine how the Internet fits into your overall marketing program including advertising and direct-mail campaigns, public relations programs, trade shows, and other activities. And you'll learn how to evaluate different Internet marketing measurement tools, what you can do to ensure a successful launch of your program, and how to choose your Internet service options. |
| Business
, Communications
, Computers
, Internet
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