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Published Book or Work by:

KIM BAYNE

The Internet Marketing Plan: The Complete Guide to Instant Web Presence, 2nd Edition

The Internet Marketing Plan: The Complete Guide to Instant Web Presence, 2nd Edition
Buy this book
Published by John Wiley & Sons
February 1, 2000
ISBN: 0471355984
You'll examine how the Internet fits into your overall marketing program including advertising and direct-mail campaigns, public relations programs, trade shows, and other activities. And you'll learn how to evaluate different Internet marketing measurement tools, what you can do to ensure a successful launch of your program, and how to choose your Internet service options.
Business , Communications , Computers , Internet
 
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