Published Book or Work by:
|
|
Marketing Without Wires: Targeting Promotions and Advertising to Mobile Device Users
|
 |
| Published by John Wiley & Sons Inc |
| March 18, 2002 |
| ISBN: 0471129607 |
| Practical advice and guidance for anyone who wants to serve the mobile consumer market
Written by Kim Bayne, formerly the host of the popular public radio program "The Cyber Media Show with Kim Bayne," this book uses cutting-edge case studies of early adopters who are setting the trends for mobile advertising to explain the major differences and similarities between wired and wireless marketing tools and how to leverage them for optimum advantage. Readers learn how to choose and implement the best options and services for their needs, and how to link offline and online programs to create a comprehensive integrated marketing presence. The book also shows how to develop strategies for delivering wireless content that mobile customers want and need, how to create a sure-fire wireless marketing program, and much more.
|
| Business
, Communications
, Computers
, Internet
|
| |
| 0 comments |
You must be logged in to add a comment |
|
|
