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Speak the customer's language
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| Published by Unlimited magazine (an IDG publication) |
| December 2002 |
| I decided to go on a virtual field trip through the corporate sites of the biggest companies in New Zealand. I'm amazed I stayed awake. You'd think by now corporates would have realised their online visitors don't want to read marketing-speak, testaments to the brand, letters from the chief executive or assorted press releases. |
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| Business
, How-To
, Internet
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