Marla Spergel
Ottawa, Ontario, Canada Email: mspergel@hotmail.com Marla W. Spergel
wspergel@msn.com
McGill University - 1979 B.A Organizational Psychology
Experience
Marketing Management, Advertising Management, Story Research, Marketing Research
and Analysis, Competitive Intelligence, Promotions, Brand Building, Strategic Planning,
Business Proposals, Management, Script Programming TV Development, Public
Relations, Communications, Solid Computer skills-Internet-Microsoft Word/Excel, Corel
Draw and Print House, Entertainment production, Development of Internet Marketing and
Promotional Strategies, Concept Development, Corporate Sponsorship Research and
Negotiations, Grant Proposals, Recruitment, Tourism. Educational Assistant -Ottawa
Carlton Board of Education
E.A-Supply Ottawa Carlton Board of Education 2001 ongoing
Think Big Productions/Marla Spergel-President
Contracts/Projects -1997-2002
PROJECT HEAT- 2001- ONGOING/In Development with OSSSA
HELP, EMPOWER, ASSURE, TRANSFORM ............STUDENTS
A Proactive Career E- Mentorship Portal for Canadian High school Students
concept, in response to the social issue of high school drop out rate, the need for
mentorship programs to be made easily accessible, and the future impact in the
economy - researched teenagers attitudes, beliefs, wants; schools curriculums and
where such a program can fit; governments interests in this perspective, and
corporations who want to make a difference with youth
Hillwatch/ 2001
Wrote "HOT TOPIC" Articles for the Advocacy Consultant Group- HillWatch
Web sitewww.Hillwatch.com
"The High school Dropout Rate"
"The Nurse Retention Problem""
Pauline Couture and Associates- Communications Consultant-August 2000
Internet Research re: CTV-BCE /CRTC Hearing
To justify the need for five new CTV foreign news bureaus
Compas Research - Investigative Research- Women 40-49- July 2000
Acquire information via researching the internet to substantiate the need to develop a
syndicated study of Boomer Women between the ages of 40-49 inclusive
TV /Web Development Projects-2000- Ongoing
Developed TV Scripts and Program Proposals for:
"SHOP TV" / "YOUCH" / "T.U.P"-The Ultimate Planet / "Perspectives" "Teen Beat" / "Life
Begins at Forty"/ "GO 4 IT GIRL"
"GO 4 IT GIRL"
Conceived a "convergence" /web and TV project that would empower and inspire girls,
titled "GO 4 IT GIRL", researched /Focus group/ Questionnaire design- on the topic of
girls ages 8-14 Secured commitment of support for this project from Minister Manley's
office connecting /linking the prospective web site to the SCHOOLNET site
Negotiated an agreement with major TV Film Production studio in Montreal WTN
expressed interest. After third round of reviews, project was not advanced
Perley-Rideau Veterans Health Centre- contract-1999
Researched foundations whose mission was to support veterans, Alzheimer's, seniors.
-Prepared grant proposals to raise funds for the Health Centre.
National Arts Centre- Various Contracts
PRODUCTION
Howie Mandel/ Dr. Laura Schlessinger
Responsibilities: production, PR, advertising, promotions and establishing ticket price,
negotiating contract with Mr. Mandel's agent and multiple Corporate Sponsors
Israel at Fifty- 7 Day Festival
Conceived and developed, coordinated all facets of this seven day festival including
exhibits-wine and food tasting; art vernisage, and science and technology Film
screening of Exodus, performance by Pinchas Zukerman and the NAC Orchestra,
musical performances of young Israeli's and Ottawa Jewish students. Liased and
established ongoing relationships with Sr. Parliamentary and political officials, secured
and Negotiated with Corporate Sponsors
Tourism
Re-established the NAC as an active member of the OTCA, researched the extent of
Brand Image the NAC had with the Tourist Trade, developed a detailed Business plan,
attended trade shows, developed promotional marketing material
Festival Canada-
Created and Implemented Consumer promotional campaign for Summer Performing
arts Festival at the NAC, secured corporate sponsorship
Roots Canada- Contract 1 year- turnkey over to Roots/1993-1994
Approached Roots with a unique concept.
Developed a new Roots program "Proud to be Canadian"- distributing Roots clothing
targeted to Elementary, Secondary Schools, and Universities across Canada. Marketing,
pricing, selection of Roots merchandise and developing of logo designs. Hired a
national sales force
Wee People/1985-1993- Owner/President- Business Sold in 1993
Created in 1985, "Wee People", a unique gift packaging company. Secured the exclusive
rights to use Little Tikes Toys, and Roots Baby and Youth clothing Written up in
"Entrepreneur" magazine
Clients included Walt Disney Studios, Wayne Gretsky, Howie Mandel, John Candy,
Toronto Metro Convention Centre, Dylex, and The Toronto Argonauts.
Canadian Executive Consultants CEC 1984-1985- Owner/Partner
Co-owner of a full service office- executive placement, recruitment- high-tech, consumer
packaged goods sales, marketing, engineering, accounting
Client acquisition
Canadian Home Foods: Sr. Brands Manager /1984
Chef Boyardee Pizza Mixes/ Lasagna Dinners and Jiffy Pop Popcorn
Responsible for all aspects of marketing products. Developed and implemented
Consumer Marketing and Promotional Programs, print, TV, radio advertising, co-op
programs, product pricing, market research
American Express: Product Manager /1981
"Wine Club" for Gold Card Members
Developed the 'Wine Club" for Gold Card Members in Canada.
Established a Direct Mail program to solicit Amex cardholders to join.
Negotiated and established partnerships with wine producers and merchandisers.
Created and Implemented Promotional programs for the "Club"
Grey Advertising: Account Executive /1980
Kool-Aid, Dream Whip- General Foods
Bold -3 Laundry Detergent and Fabric Softener in 1- Proctor&Gamble
Developed and implemented advertising campaigns,
Performed detailed analysis of the previous years marketing campaigns
Prepared advertising plans, strategic development, marketing research
Ernst & Whinney: Jr. Management Consultant / 1979
Involved in Mergers & Acquisitions
Designed and implemented Marketing Feasibility studies
Interests
Writing TV development projects
Developing new products and programs
Researching new consumer trends on the Internet
Making dreams a reality
Motivating and inspiring my cherished children
Memberships/Tournaments/Other Education
Quebec Junior Olympics-Rouyan Noranda -Golf (Played)
Member of "Canadian Women in Communications -Steering Committee Member
Screenwriters Course -Three Day Intensive-University of Toronto with well-known
screenwriter, Robert McKee
Mergers and Acquisitions Course- Ernst And Whinney USA
Written 6 TV broadcast proposals and one screenplay
Pursuing a Masters in Education and a Bachelor of Education
I am an experienced marketing professional with a passion for making a difference in
the lives of students from an educational perspective. I continued to write scripts, study
market trends and study how to better the educatinal system in Canada.
Interests: Education,tv script development, health care, teens, boomer women, marketing ,
business, communications
Published writer: Yes
Freelance: Yes |
