Shireen Sheriff
Dubai, United Arab Emirates Email: shireenks@gmail.com : shireenks
PERSONAL COMPETENCIES
Creative writing and PR Management Skills
Corporate and Marketing Communications
Brand Development
Promotions, Events, Planning and Execution
Media Planning
Staff Training, Development and Motivation
Articulate clearly, both with the written and spoken language
Able to understand a variety of people
Confident, Team leader and Quick learner
Working under pressure and meeting tight deadlines
EDUCATIONAL QUALIFICATIONS
Masters in Public Management
University of Chennai (2001-2003)
Bachelors in Journalism, Mass Communications and English Literature
University of Mysore (1998-2001)
Currently pursuing MBA with IGNOU ( Indira Gandhi National Open University-India)
EMPLOYMENT HISTORY
Date Company Title
Nov/07Present Freelancer Copywriter &Consultant( PR/MKTG)
Mar/06 -- Nov/07 House of Marketing and Advertising-UAE Director Business Development
May/05 -- Feb/06 Osim International Manager- Marketing and PR
Sept/04 -- May/05 Dr. Batras PHCL Asst Manager- CR and BD
Jul/01 -- Aug/04 The Taj Group of Hotels Asst Manager PR and Guest Relation
May/00 -- Jul/00 The Times of India Reporter and PR executive
CAREER PROGRESSION
Freelance Copywriter and PR Consultant
(Nov 2007 till date)
To contribute to the marketing strategies of the company , its companies and sales divisions through the development of effective communication plans and initiatives.
To develop and oversee all corporate communications platforms and channels to ensure consistencies in delivery of key messages.
Ensure successful execution of activities such as trade shows, forums, seminars and sales & industry conferences
To oversee the production of corporate communications tools and materials such as website, corporate brochures, ATL and BTL content and development, overall direction of E-newsletters and other communication channels.
To develop and maintain positive relationships with the media.
Provide adequate one on one counseling and coaching to all direct reports with a view to guiding them towards delivering on their job mandates.
Clients
Technocraft UAE, National Renaissance Real Estate- UAE.
Villar Residences- Egypt, PMDC, Medif Conferences, SS Lootah International.
Connect 4, Hilton, Jumeirah Group, Nail Bar,
Other advertising agencies.
Interests: Writing, cooking, travel and swimming
Published writer: No
Freelance: Yes |
