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Natashya Roberts

Dubai, United Arab Emirates

Email: natt.roberts@gmail.com

Lowe Mena – Copywriter Jan 2008 – Jan 2009

Working on ATL/BTL briefs within a creative team as well as individually.

Duties
• Brainstorming for ideas and concepts on various campaigns with the team and individually
• Proofreading jobs before going to publication
• Liaising between the Creative Department ~ Client Service Directors ~ Client Side Brand Managers on a range of client briefs
• Editing or rewriting existing copy as necessary for various clients
• Copy for use in broadcast (TV/radio)

(Portfolio available on request)

Publicis Graphics Advertising – Copywriter Aug 2006 – Dec 2007

Worked on ATL/BTL briefs within a creative team as well as individually.

Duties
• Developed advertising campaigns for the agency’s existing clients and working with CD/ADs to determine the best way to present advertising information
• Edited and rewritten existing copy as necessary
• Presented drafts and ideas to the creative heads
• Invented names for products and written slogans that appeared on packaging, brochures and other promotional material
• Consulted with sales, media and marketing representatives to obtain information on the product
• Worked individually on the agency’s various clients’ website copy – promotions / competitions / banner lines for MAGGI, Nestle, Carrefour, NIDO etc.
www.nestle-family.com

(Portfolio available on request)

ADA International Publishing – Sr. Writer June 2004 - July 2006
www.ada-publishing.com

Worked with a diverse group of people in achieving the best for the magazines.


Arabian Gulf Advertising and Marketing – Jr. Copywriter March 2003 – April 2004

Written/worked on ATL/BTL briefs with a creative team as well as individually.

Duties
• Conducted research to determine which of a product's selling features should be promoted
• Consulted with sales, media and marketing representatives to obtain information on the product
• Discussed with the client any changes that should be made to the advertising copy
• Edited or rewritten existing copy as necessary, and submitted copy for approval to senior writer
• Presented drafts and ideas to the creative heads
• Reviewed latest advertising trends to determine the best way to promote products
• Written copy for use in publication, broadcast and Internet media
• Developed advertising campaigns for a wide range of clients, working with the agency's creative director and art director to determine the best way to present advertising information
• Invented names for products and written slogans that appeared on packaging, brochures and other promotional material

(Portfolio available on request)




Digicaptions India Pvt. Ltd. – Editor Nov 2002 – March 2003

A US company based in Bangalore, India that provides subtitles for English movies. Worked as an editor for DVD subtitling and was also trained in the company’s new project called Closed Captioning (CC), a new concept that provides subtitles for the hearing impaired.


Forethought Comm. Pvt. Ltd. – Copywriter July – Nov 2002

Written/worked on ATL/BTL briefs with a creative team as well as individually.

Duties
• Brainstormed among the team for ideas and concepts on briefs
• Worked closely with the creative director on various campaigns
• Proofreading to check for spelling in copy and grammar
• Liaised with the Client Servicing Team to have a clearer understanding of briefs
• Met with clients to discuss artwork
• Also amended, revised and redeveloped campaigns in response to feedback from the creative director or clients

Interests: My areas of interest lie in advertising (Copy), photography, direction, art, music and sports. Reading, my favorite activity gives me the ability to gather recent information quickly and apply the same both creatively and technically. I am an energetic an

Published writer: No

Freelance: Yes