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Stephan Spencer

P.O. Box 35932, Browns Bay
Auckland, New Zealand

Email: sspencer@netconcepts.com

Home page: http://www.netconcepts.com/sspencer.php

ICQ: 71503726

Stephan M. Spencer, M.Sc., is the founder and
president of Netconcepts, a full-service interactive
agency with specialization in search engine
optimization, e-commerce, email marketing, and
Web site auditing. Clients include Birds Eye, Gorton's
Seafood, Wella, Midwest Express Airlines, Cabela's,
TDS Telecom, MP3.com, and Alliant Energy.

Stephan is a frequent speaker at Internet conferences
around the globe - Berlin, London, Toronto,
Santiago, Auckland, Boston, New York, Chicago, San
Francisco... Most recently, Stephan has teamed up
with the Institute for International Research
to give the traveling workshop series Step-by-Step
Web Marketing sponsored by Google and endorsed
by the American Marketing Association.

Stephan has been featured on the cover of In
Business magazine. He served in 2000 as a monthly
columnist for the now-defunct magazine Building
Online Business. He writes the "Web Watcher" column
for Unlimited magazine and is a contributor to
Catalog Age magazine and NZ Marketing magazine.
Stephan also serves on the board of Sales &
Marketing Executives International.

Finally, Stephan is also the proud founder of
WritersNet (this web site). He started WritersNet in
1994 as a labor of love and has funded the site ever
since. Note that the site is still to turn a profit.

Interests: Internet marketing, web marketing, online marketing, online customer Service, e-commerce, e-business, web design, etc.

Published writer: Yes

Freelance: Yes

 

Published works:

Nonfiction

  • Getting personal
  • Seven Steps to Top Rankings
  • Missing Links?
  • Sticky Webs: Be prepared for problem providers
  • Pros and cons of an online community
  • Your website shouldn't need a manual
  • Speak the customer's language
  • Legal landmines
  • Happy Googling
  • Contagious communications
  • Mining for Sales in the E-mail Minefield
  • Spam, spam, not spam: Seven tips for successful email marketing
  • Learning from the dot-bombs: Seven tips on how to not join them
  • Keeping up with the Joneses: Monitoring the web for online benchmarking
  • Heel, Rover: Keeping your web design company in check
  • The Secret to Successful Customer Service on the Internet: Make It Easy For the Customer To Do Business With You
  • Driving traffic to your website: Keywords and spiders and spam, oh my! (Part 2)
  • Driving traffic to your website: what to do to boost your website hits (Part 1)
  • Applying Project Management to a Website