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Steven Poh

Petaling Jaya, Selangor, Malaysia

Email: steven@i2media.com.my

Home page: www.i2media.com.my

Steven is the executive director of i2Media. Formerly the general manager of the consulting division of a Bursa Malaysia-listed software development house, he has almost 20 years of combined media experience in business journalism, marketing communications and public relations.

As a writer, Steven excelled in his field. He was the Kuala Lumpur-based business correspondent for the now defunct Asiaweek magazine covering regional business. He began his career in business journalism as a staff writer/sub-editor of Malaysian Business magazine published by Berita Publishing Sdn Bhd (formerly a subsidiary of the New Straits Times Press (M) Bhd) in 1990. During his tenure with Malaysian Business, he was part of the team that witnessed the magazine’s circulation soaring from 9,000 copies a month to 28,000 copies a month.

He was awarded the Malaysian Press Institute prize for best magazine writing in 1992 for his cover story on Royal Selangor International. He has also led the business desk of theSun during its formative years. For his journalistic excellence, Steven was awarded the prestigious Wolfson Press Fellowship to Cambridge University in 1996. He has also presented papers to various public forums, for instance, on issues like the impact of the Internet on journalism to the Asian Institute of Development Communication (AIDCOM) and Web communities in University of Malaya, as well as being interviewed on radio and television on business and financial planning matters.

As senior consultant in his previous workplace, Steven was involved in looking into the best models and processes, in particular Web-based applications to facilitate efficient business operations. And because he believes that the future of human communication will pretty much revolve around the Internet, he is currently looking into effective ways of forging a Web-based lifestyle for companies as well as the men-on-the-street.

Steven remains to this day a leading financial writer and media strategist. He is the founding editor for several trade journals and a consulting editor to a few financial services corporations, and is currently the managing editor of the 4E Journal, the official publication of the Financial Planning Association of Malaysia.

He has a Master of Science degree in Speech Communication specializing in organizational communication from Southern Illinois University at Carbondale, and a Bachelor of Science degree in Communications majoring in journalism from Southeast Missouri State University. In his current capacity as principal consultant, Steven spends a great deal of his time researching the impact of effective branding and positioning strategies on successful companies and the impact of the Internet, in particular, electronic communities, on Malaysian businesses. He also does selective value-added strategy consulting for clients in the area of media and marketing communications as well as Web-based business strategies.

Interests: Financial writing (company annual reports, press releases, marketing brochures, newsletters and Web content)

Published writer: Yes

Freelance: Yes