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Pooja Tolani

Kolkata, India


Writer working in Bates David Enterprise, Kolkata.
Worked in Ogilvy & Mather Advertising, Kolkata. Portfolio includes features in leading dailies, weekly publications, advertising
campaigns, direct mail, newsletters, brochures, press releases and websites.

Media written for:
Press, TV, radio, outdoor, direct mail and the internet.

Freelance Journalism:
Written several lifestyle and film related features for leading publications

Work published in: The Telegraph, Femina, India Today

Brands worked for:

* Mobile Communication - Hutch
* Publications - Anandbazar Patrika, Businessworld
* Information Technology - Xenitis, Amar PC
* Lifestyle - Blue&Blues (Italian leather accessories brand)

Writing experience includes:
* Copywriting for press and magazine ads
* Script writing for short films
* Script writing for radio ads
* Script writing for TV ads
* Content writing and content management for websites
* Copywriting for outdoor signs - Hoardings, Banners
* Feature writing and editing corporate newsletters
* Writing and editing for company profiles & brochures
* Writing for direct mail and CRM communication
* Writing corporate press releases
* Conceptualisation and writing for posters
* Conceptualisation and writing for greeting cards
* Conceptualisation and writing for corporate calendars

Won an internal filmmaking competition at Ogilvy & Mather Advertising for a short film titled Vidhatri
Won the second prize for Ek Hutchina Thi, a short film on a national level

Interests: Reading, Writing, Photography, Sketching

Published writer: Yes

Freelance: Yes