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Kenneth Yu

Kuala Lumpur, Malaysia


I am a curator of cool. In other words, I am a mediator between the cutting edge and the world-at-large. I spot and expose the latest trends at the thinnest slices of the fringes , for they are the mainstream of tommorow.

Cool is my passion. I live cool. I wear cool. I write cool.

Cool is also a career. I am an accomplished writer and critic, covering a spectrum of stylish topics for various publications around the world. Eyeballs from France, Germany, USA, Australia all the way to my native Malaysia had witnessed my writings on matters like obscure Scandinavian bands or Antwerp avant-garde fashion.

Ironically, it ain't cool to talk about cool so often, so I shall stop. On the other hand, isn't irony cool these day?

Interests: fashion, indie music, foreign movies, fine arts, pop culture, cool hunting, trends, design, food, travelling, Christianity.

Published writer: Yes

Freelance: Yes


Published works:


  • Pictoplasma
  • Marais, Melbourne
  • Dirty Projectors - The Getty Address
  • Relient K and CCM's Salvation