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Cubby Leong

Singapore, Singapore


Cubby Leong is a young and established writer within the Asian football reporting circles. After a modest start working as a copywriter for an advertising agency, Cubby made a bold move into sports journalism and had within three years into his new stint, covered major football tournaments such as the 2002 World Cup Finals, 2003 AFC Champions League, 2004 Asian Cup Finals and South East Asia’s biggest competition, the 2002 Tiger Cup.

Having written for world-renowned publications such as FourFourTwo and the now defunct, Cubby had also contributed to news agencies such as Reuters and AFP. He had also appeared on China’s biggest sports television show and had his work documented on China’s premier web portals, and

After working for World Sport Group and the Asian Football Confederation, the latter as Chief Editor, Cubby is now tackling the dirt and malevolence of football gambling in Asia and how illegal gaming had stifled the growth of football on the continent.

Interests: Football and its evil eye

Published writer: Yes

Freelance: Yes


Published works:


  • 世界权威杂志推崇孙继海 劝谕中国队莫谈小组出线
  • Made in China – Li Tie's sparkling year in England
  • Sun ready to rise to challenge - China star ready to play anywhere
  • Strong signs for a brighter future, says Venglos
  • Fierce Welcome - China's rude awakening to football's top flight
  • Star Comes First - Vietnam dynamic duo Pham Van Quyen and Phan Van Tai Em
  • Iraqi virtuosos have China blocking fairytale run
  • 维拉潘盛赞伊朗代表亚洲最高水平 称其是挑战最佳选择
  • Breaking The Mould - Korea's 2002 World Cup hero Ahn Jung-hwan
  • Dalian's Giant Ambitions- The Ajax of East Asia
  • Asian Cup showcase for future stars
  • 外国记者评国足:惧怕强队蔑视弱队 不尊重对手
  • Can Hann Handle It? - China coach calls for total football
  • Captain Seongnam - Korean veteran Shin Tae-yong
  • History of Asian Cup