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Shel Horowitz

Hadley, Massachusetts, United States


Home page:

Which would you rather read? "Electronic Privacy Expert Releases New Book"
(snore!) or "It's 10 O'Clock-Do You Know Where Your Credit History Is?" Press
releases, sellsheets, web pages...copywriting that tells "the story behind the story"-
from the award-winning author of Grassroots Marketing for Authors and Publishers
(and seven other books).

Say goodbye to boring press releases! Shel will write a release so compelling that
people thank you for letting them read it.

And if you're thinking about writing a book--which of the four paths to publishing is
right for you? How will you successfully navigate that path? And how do you find a
*market* for your book? Let Shel Horowitz be your "sherpa." Shel turns unpublished
writers into well-published authors, step by step, either by starting your own
publishing company or finding a traditional publisher. He helps you create books as
good as those produced by large publishing houses, or gets you on track for
traditional publication.

Unlike many other book shepherds, Shel sees marketing as an integral part of the
process, so he also uncovers "the story behind the story" as he helps develop
marketing partnerships--and writes book proposals, query letters, marketing plans
(specific to you and your book), book jackets, website copy, press releases, etc.
Four of his eight books are self-published, most recently Grassroots Marketing for
Authors and Publishers--and four are published with mainstream publishers. His
eighth book, Guerrilla Marketing Goes Green (published by Wiley), evolved from an
earlier self-published book--as did earlier books he published with Simon &
Schuster and Chelsea Green.

Shel's been featured repeatedly in the NY Times, Wall Street Journal,
Entrepreneur, and elsewhere. An expert on affordable, ethical, and effective
marketing, he's been using social media since 1995. Shel speaks frequently on
social media, book publishing, frugal and ethical marketing, and business success
through ethics and Green principles. Contact: visit or email shel AT

For those who'd rather DIY, Shel's seventh book, Grassroots Marketing for
Authors and Publishers, includes an extra e-book (among other bonuses), How to
Write and Publish a Marketable Book, with every direct order at

Interests: nonfiction: green business, green living, green marketing, frugal and ethical marketing, book marketing frugality, pleasure, arts, politics, travel, social change, many others

Published writer: Yes

Freelance: Yes


Published works:


  • Grassroots Marketing: Getting Noticed in a Noisy World;
  • The Penny-Pinching Hedonist: How to Live Like Royalty with a Peasant\\\'s Pocketbook
  • Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet