Bozeman, Montana, United States
Home page: http://www.smalltownmarketing.com
I started in sales over 35 years ago. Over those years I've sold just about everything except used cars and clothes. I always wanted to put down my experiences in a book but just never seemed to be able to find the niche that hadn’t been worn out. After all — business has been going on for centuries what could I possibly bring to it? After a local seminar a college professor on the program told me over lunch that I really should write a book.
My inspiration came after reading an article about a Powerball Lotto winner in Fond du’ Lac, Wisconsin. It seems that this little town has a disproportionate number of lotto winners in a one-mile stretch of grocery and convenience stores. Trying to find Fond du’ Lac on the map I noticed how many small town filled the state. The borders could barely contain them. There was my niche. Small Towns.
But, I needed to research what had already been written on small town marketing and advertising. I got on the net and to my surprise there was nothing. Almost 6 years later there is still nothing. So, was there nothing because there was no market or was there nothing because corporate executives wrote most of the books. Having grown up in a small town I decided the latter was true. I knew in my heart there was a market and as it turned out I was right.
My next challenge was, “Who would buy a book written by me?” That slowed my progress considerably. One day I was looking at my shelf of over 200 business and marketing books and it dawned on me that I had never heard of 90% of these authors yet there they were in my library. Once I discovered that it wasn’t me they would buy— it would be my message — the book almost wrote itself.
In October of 1998 I self published my first book. “How to Market, Advertise And Promote Your Business Or Service In A Small Town” filled the need of small business owners that couldn’t afford a marketing or advertising agency. Now they had a tool to do it themselves and save money at the same time.
I put up a web site (www.smalltownmarketing.com) and begin writing articles. Visitors started coming and the word of the site spread. After 5 years the site had grown to over 300 pages of free tips and articles for small business owners and 4 million visitors last year. I put the book on my site with a choice of download for $14.95 or soft cover for $19.95 with free shipping. What amazed me right from the beginning is how much overseas traffic I attracted. Not only had I found a niche in the U.S., but also a worldwide niche.
I wrote the book, designed the cover, I print the books myself at a print shop after-hours, I do the binding cutting and shrink wrapping. Now I have a second book that cam out this January, “ The Small Town Advertising Handbook: How To Say More And Spend Less.” Two books are just too labor intensive so the time has come to perhaps consider looking for an agent and publisher.
Interests: Small Business, most all sports, community envolvement
Published writer: Yes