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Sonny Long

302 W. Colorado St.
Victoria, Texas, United States


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Once described as “Lewis Grizzard with a good heart,” Sonny Long of Atlanta, Texas has been writing since elementary school. He attended Valdosta State College before joining the U.S. Army in 1976.
Long, a journalism graduate of Auburn University with a Master's Degree in Communications from the University of Texas at Austin, has had a diverse career.
Stops include that stint in the Army as editor of the Fort Ord Panorama base newspaper, where he was awarded the Army Commendation Medal for his performance of duties, and in the public relations office of the Third U.S. Infantry, the Old Guard, the Presidential Honor Guard based near Washington, D.C. While in Washington, Long covered the Old Guard’s participation in the 1980 Winter Olympics in Lake Placid, N.Y., as well as numerous ceremonial functions at the White House and Pentagon.
After the service and while at Auburn University, Long worked as a student assistant in the Sports Information Office and as a stringer for local and state newspapers. After graduation, he worked as a public relations assistant in the Southeastern Conference Commissioner's Office in Birmingham. He was an assistant editor of an SEC Football Media Guide that was honored nationally by the Sports Information Directors of America as Best in the Nation.
After completing his graduate work at the University of Texas at Austin, where he wrote his thesis on the “Effects of Nicknames in Sports Communication,” Long worked out of the Dallas office as publications specialist for Host Communications based in Lexington, Ky. The publications he was responsible for included media guides and game programs for UT, Southern Methodist University and the Cotton Bowl. Long then served as sports editor of the Citizens-Journal, an Atlanta, Texas bi-weekly newspaper until 1990. While there, he won an East Texas Press Association Award for column writing.
Pine Country Media was founded by Long and his wife in 1991 as the Pine Country Bulletin, a free, three-time weekly community newspaper in newsletter format that received critical acclaim as a news source in East Texas. Expansion came in 1992 with the Pine Country Magazine -- a keepsake four-color publication -- which is published annually. The internet regional news service,, went on-line in September of 1997. In February of 1999, Long suspended publication of the Bulletin to concentrate on his creative projects. A Long Look at Life, Volume 1: Prose & Poetry was published in May of 1999. Volume 2: The Collected Columns was published in December 1999.
The Bulletin returned in Sept. of 2001 as a Weekly publicaton. It was dissolved in November 2005.
In 2005, Long started a new chapter in his writing career when he accepted a job with a daily newspaper, the Advocate in Victoria, Texas.

Published writer: Yes

Freelance: No


Published works:


  • Bad News for McEnroe
  • A Long Look at Life: Vol.2, The Collected Columns
  • Among Murderers and Madness
  • Poetry

  • A Long Look at Life: Prose & Poetry