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Roger Peterson

3090 Union St
Rocklin, California, United States


Home page:

Roger S. Peterson, PCM™ -- Bio Highlights
land: 916-624-3069 cell: 916-709-2530

Roger S. Peterson’s career spans book publishing, advertising, business-to-business marketing communications, freelance writing, and coaching people to write better. He has been featured on NBC Nightly News with Brian Williams and quoted in The New York Times and the Harvard Business Review.

· West Coast Editor, The Business Book Ghostwriters

· Professional business writer -- published 150+ articles and co-authored or edited six books

· Developmental editor: The Credibility Code: How to project confidence and competence when it matters most, ©2012, by Cara Hal Alter, Meritus Books

· Developmental editor: The Future of On-Line Marketing: Visionaries lay the cards on the table, © 2011, DQ&A Holdings, Voorburg, The Netherlands.

· Ghostwriter/co-author, with Robert S. Dawson, The Secret to Incentive Program Success: Incentive ROI that makes bean counters smile! © 2009

· Ghostwriter/co-author, with Nick Montoya, The Magic Megaphone: How to get your projects unstuck and back on track in under 60 minutes, © 2006

· Developmental editor: The Tripping Points: The seven critical issues of business transition planning, © 2006, by Kurt Glassman & Hal Johnson, principals, LeadershipOne Consulting, Ionic Press

· Co-author, with Dr. Nick De Bonis, AMA Handbook for Managing Business to Business Marketing Communications, © 1997, NTC/American Marketing Association/McGraw-Hill, the AMA’s official handbook on the topic

· Former columnist with Nick Montoya of “The Magic Megaphone,” and with Don Morrison of “The Profit Process,” both series running in the SACRAMENTO BUSINESS JOURNAL

· Acquisitions Editor, Brooks/Cole Publishing Company and Acquisitions Editor, Wadsworth Publishing Company. Published 45 college textbooks in educational psychology and teacher education

· Former “Legalese” columnist, COMSTOCK’S magazine, a Sacramento business monthly.

· Former contributing editor: TRADESHOW WEEK magazine (column on exhibit marketing)

· National publications: Editor & Publisher, Newspapers & Technology, Marketing News, Occupational Health & Safety, Navy Times, Computerworld, Telephony, NewsInc, The Cole Papers, Exhibitor Times, American History

§ Professional Certified Marketer (PCM™) of the American Marketing Association (AMA), and past president of the AMA/Sacramento Valley chapter

· 40+ years in sales, product management, marketing communications management and consulting

· Specialist in business-to-business marketing communications, marketing diagnostics, and market strategy for small to mid-sized firms

· Marketing communications management experience includes eleven years with computer/software companies

· Marketing instructor: Sierra College Community Education. Former instructor for American Management Association and UC/Davis Extension
Past consulting & writing assignments:

Conduct full marketing/communication audits Develop marketing plans Manage tactical programs
Act as 'outside' marketing manager Develop advertising campaigns Direct mail campaigns
Marketing training for technical managers Tradeshow staff training Recruit/train actors for tradeshow exhibits
Set-up new marketing departments & job descriptions
Tradeshow presentations Website white papers Writing style manuals Brochures and fulfillment pieces
Dealer manuals Executive briefing center manuals Press releases, media Q&As Research summaries
Trade journal stringer Ghostwritten trade journal articles and books

Interests: Experienced writer on business topics, especially marketing. Social sciences, especially psychology, history, political science, education.

Published writer: Yes

Freelance: Yes


Published works:


  • AMA Handbook for Managing Business to Business Marketing Communications
  • various