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Bobette Kyle

St Louis, Missouri, United States


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Bobette Kyle has more than 10 years of experience in Corporate Marketing; Brand and Product Marketing; Field Marketing and Sales; and Management. Her varied positions included V.P. of Marketing for Delicious Brands, Inc., Director of NA Marketing Services for Quest International, and Marketing Manager for Nestlé NA’s Sunmark Division. In her writing, she draws upon this business experience as well as 13 months independent research of Web-based marketing, various e-marketing courses, and a marketing MBA from Olin School of Business at Washington University.

She is author of the book "How Much For Just the Spider? Strategic Web Site Marketing". You can get a free excerpt via autoresponder by sending an email to More information about the book is on her Web site at

She publishes an ezine, Bobette Kyle's Web Site Marketing Plan Newsletter, approximately every two weeks. She writes an original article related to strategic marketing for each issue. The newsletter's current edition is at

Interests: Books, marketing

Published writer: Yes

Freelance: Yes


Published works:


  • How Much for Just the Spider?