Agent: Bert Krages
Evanston, Illinois, United States
H. Zane Robbins is a freelance author and consultant on communications and marketing. He was executive director of Arthur Andersen’s Global 1000 Program until his retirement in 1999. He joined the firm in 1977 as the first director of firmwide communications for the worldwide accounting and consulting organization and became a principal in 1979. Earlier, he had been president and chief executive officer of the public relations firm of Beveridge and Robbins Inc. and of Financial Advertising of Illinois.
Before establishing his own firm in 1970, Robbins served for 10 years as vice president and general manager of Burson-Marsteller, a major international public relations consulting firm. Earlier, he worked in public relations for General Electric Company and as a newspaper reporter in North Carolina, Atlanta and Tokyo.
At Arthur Andersen, he was a member of the Alpha Group of senior counselors from its creation in 1990 until it was folded into the Global 1000 Program in 1995. At various times, he has been responsible for the firm’s proposal, relationship management and sales support functions as well as the development of marketing training. Robbins developed the firm’s course on “Proposing for New Business” and has taught that course more than 100 times in the United States, Canada, United Kingdom, Australia and Spain. On the occasion of the firm’s 75th anniversary, he authored the history of Arthur Andersen titled A Vision of Grandeur.
He also is the author of A Tradition of Excellence, the history of Chi Psi fraternity at the University of North Carolina. In addition, he has authored two books now being readied for publication: A Duffer’s Guide to Golf and A Structured Approach to Globalizing the Enterprise. The former draws on Robbins’s experience as a sportswriter and, more significantly, as a frustrated golfer of four decades. The latter is based on his experience with Andersen’s Global 1000 Program.
Robbins has been writing professionally since he was 14, at which time he began work as a part-time reporter for a daily newspaper. Subsequently, he worked full-time as a sports and general assignment reporter for the Winston-Salem (NC) Journal and Atlanta Constitution. He has received awards for best sports reporting and best sports column.
Robbins holds a bachelor’s degree in journalism from the University of North Carolina at Chapel Hill and did graduate work at Emory University, Atlanta. He also completed the masters-level Advanced Program in Advertising and Public Relations at General Electric.
In 1994, Robbins was inducted into the North Carolina Journalism Hall of Fame. His awards include the Silver Anvil of the Public Relations Society of America, a Freedoms Foundation Award, the Eagle Award of the Chicago Financial Advertisers Association, six Golden Trumpets of the Publicity Club of Chicago, eight “Oscars of Industry” presented by Financial World magazine for excellence in corporate annual reports, and awards from the National Association of Security Dealers and the Financial Analysts Federation for outstanding corporate financial communications.
He is listed in Who's Who in America, Who's Who in the Midwest, Who's Who in Finance and Industry, Directory of Public Relations Executives, et al.
Interests: Sports, humor, history, business.
Published writer: Yes