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Farrukh Naeem

Abu Dhabi, United Arab Emirates


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Farrukh Naeem is an advertising copywriter and journalist based in Abu Dhabi, next to Dubai, UAE. He has worked as a copywriter for advertising agencies in Asia and the Middle East, a direct marketing writer for Wunderman under the Y&R banner, and a TV commercial scriptwriter.

Farrukh is also a journalist and a popular online commentator on advertising, marketing and creativity in the UAE and Middle East and author of a popular ad blog at

Media written for:
Press, TV, radio, outdoor, direct mail and the internet.

Global, multi-industry client portfolio
In his 10 years of creative copywriting experience, Farrukh has worked on some of the hottest brands in the world.
* Automobiles - Honda, Hyundai, Fiat, TATA, Jaguar, etc
* Hospitality - Taj Group of Hotels, etc
* Tourism - Department of Tourism - India, Sharjah Tourism, etc
* Diplomatic - Australian High Commission (India), British Council, etc
* Information Technology - HP, Compaq, Microsoft, Legato Systems, etc
* Mobile Communication - Alcatel, SIEMENS, etc
* Household Appliances - Philips, Whirlpool, etc
* Office Equipment - Canon, HP, Xerox, etc
* Industrial - ICI, DSCL, Sona Steerings, Mayur Tools, etc
* Government - Ministry of Information Technology, etc
* FMCGs - Foster Clark's, Tang, etc

Projects Farrukh has expertise in:
* Copywriting for press and magazine ads
* Script writing for radio ads
* Script writing for TV ads
* Content writing and content management for websites
* Copywriting for outdoor signs - Hoardings, Banners, Mupies
* Feature writing and editing corporate newsletters
* Writing and editing for company profiles & brochures
* Writing for direct mail and CRM communication
* Writing corporate press releases
* Conceptualisation and writing for posters
* Conceptualisation and writing for greeting cards
* Conceptualisation and writing for corporate calendars

Journalism credentials
As a journalist, Farrukh has covered a wide range of industries including telecom, cosmetics, health, transport, internet, education, finance, and more.

In the news
Farrukh's views and reports related to advertising, marketing, and creativity initiatives have been cited and/or featured across TV, radio, press and online publications regionally and internationally, including:
IN TV, 101.6 City FM, Campaign, Gulf Marketing Review, Gulf News, Emirates Today, Emirates Evening Post,, Guardian UK and many other offline and online publications.

Farrukh can be contacted at farrukh_copywriter(at) Feel free to visit Farrukh's advertising and marketing blog at

Interests: Farrukh is a writer, poet and mystic at heart and blogs about writing, spirituality and other things that catch his fancy on his writing blog.

Published writer: Yes

Freelance: No