When you self-publish you have to do all the promotion and marketing yourself. I spent 4 hours a day, every day, promoting my book. It was a marathon. What I should have done was line up reviewers in advance, rather than scramble to find them after the book was already on the market.

Here's my list of reviewers. There are 425 in all. None of them charges anything to post a review. I've included where they post (Amazon, Goodreads, etc.) what genres they will read, and contact information.

Hope this helps!