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  1. #11
    Senior Member
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    Claire, just FYI, there is no "e" in carat.

    Carat is used for gemstones (like your ruby).
    Karat is used for gold.

    So, you could have a XX karat band with a XX carat ruby.

    Hey! If they have live bands at Ruby's, you might want to play with "band/karat" and you could use both spellings in your slogan. That could be fun.
    Last edited by leslee; 03-10-2012 at 01:59 PM.



  2. #12
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    Thank you, leslee. I did catch the "e" in carat. You've given me more to ponder. I need some cleverness! Hmmm......

  3. #13
    Senior Member John Oberon's Avatar
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    Quote Originally Posted by leslee View Post
    Claire, just FYI, there is no "e" in carat.

    Carat is used for gemstones (like your ruby).
    Karat is used for gold.

    So, you could have a XX karat band with a XX carat ruby.

    Hey! If they have live bands at Ruby's, you might want to play with "band/karat" and you could use both spellings in your slogan. That could be fun.
    Apparently, "carat" is the norm for both gems or gold, and "karat" is an alternate spelling for gold purity. I don't think most people nowadays are aware of the different spellings, or are really concerned with spelling at all given texting norms. It would go right over their heads, and I think they'd view it as a mistake rather than cleverness. A little too high brow for advertising.

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